Digital Displays Build Momentum
Meanwhile, a handful of vendors continued their efforts to establish LCOS as a rear-projection alternative to DLP and LCD. Leading the way was JVC, fresh from a 2004 launch of its HD-ILA sets; it said it will deliver nine new models this year, including two 1080p sets. Other LCOS proponents were Syntax Olevia at the low-end, Sony at the high-end with its SXRD model and Brillian, which is attempting to relaunch its 65-inch LCOS set after an aborted try in 2004. LG showed 71- and 62-inch 1080p LCOS sets and said it would deliver them in the second quarter.
However, DLP remains the most prominent microdisplay technology. Vendors like Samsung, Panasonic, Mitsubishi, Toshiba, RCA, Sharp and LG each will deliver numerous models in 2005. Even Audiovox, best-known for small LCD flat panels and automotive entertainment products, announced a $3,295, 56-inch model.
* CRT is still a factor. CRT may be on the way out eventually, but Sony still considers its CRT direct-view sets to be premium products, and Samsung and LG showed their "thin" CRT direct views. Thomson emphasized CRT rear-projection, as well as digital CRT direct-view models with SDTV (480i) resolution, as part of its attempt to appeal not only to the upper end but also the mass market as it transitions to digital television.