Digital and Film Click at PMA 2000
by Grant Clauser
The dust will have barely settled in the Las Vegas Convention Center from CES last month before the Photo Marketing Association moves its annual convention onto the expo floor. Once again, Vegas will be buzzing with CE executives and dealers for the latest in digital imaging products, among other things.
Unfortunately, unlike last year when PMA was host to major announcements in digital products, this year most of the new digital cameras were previewed at November's Comdex. Manufacturer emphasis at this PMA will be aimed more at film cameras, leaving the digital products to the computer shows, furthering the idea that a digital camera is more a computer peripheral than a tool for just taking pictures. That's not to say that there won't be digital product at the show.