Consumerscope: Digital Imaging Moves Into the 3rd Dimension
Despite being a mature CE category, unit shipments for digital cameras and camcorders increased in 2010 from 2009. Declining prices are one driver of this growth. But consumers are also attracted by the innovative features of the devices.
Today's digital cameras and camcorders have higher megapixels, face recognition, image stabilization and micro-four thirds features, to name a few. Like other video technologies, 3D has found a place in the digital imaging category, providing increased depth and realism to still photos. Manufacturers and retailers are now waiting to see if 3D cameras and camcorders will resonate with consumers.
It's not easy at this point to gauge consumer sentiment for 3D cameras and camcorders. CEA, however, recently surveyed digital imaging enthusiasts (consumers likely to stay on top of the latest trends and advancements in digital imaging) to assess their familiarity, interest and ultimate purchase intentions of 3D digital cameras and camcorders.