GROWING PROFIT IN A COMMODITY FIELD
Sharma’s idea with Pictureal is to provide a service that takes a customer’s video and digital images (in any format) and turns them into a variety of finished products, from slideshows to feature-film style DVDs. “There are billions of hours of video sitting in shoeboxes, and bazillions of magical moments in there. Families need to say, ‘Wow, it’s cheap [for you to do the editing for me]? Here’s all my tapes.”
Pictureal, still in Beta online but expected to hit retail outlets this year in the form of a kiosk, charges $99 to turn three hours of raw home video footage for $179 for six hours of content into an “uncannily good encapsulation” in DVD form.
Kodak will introduce an even cheaper DVD option to consumers in 2007, though their concept is to make a video slideshow, complete with a soundtrack of licensed popular music, from 20 stills. “Your Pictures in Motion with Music,” is the ad line for the new “Picture Movie DVD” product, available to consumers on selected Kodak kiosks. Kodak can instantly render and burn the DVD and print a customized 5x7 for the DVD cover, all for $10-$20,” said Kodak spokesperson Erin Foster, adding that retailers can select their own pricing.