Framing New Opportunities
Consumers are increasingly shifting their focus in the digital imaging arena from inputs to outputs, which translates to more sharing, printing and displaying of digital pictures. This development greatly expands sales opportunities for dealers beyond the usual assortment of digital cameras on the shelf.
Research and forecasts conducted by CEA over the last year help shed some light on the total market opportunity for digital imaging products and how consumer trends are influencing the sector.
Manufacturers continue to parade line after line of digital cameras through consumer sales channels—all marching to the beat of more megpaixels. But multiplying megapixels are not expected to lift sales in perpetuity. In fact, CEA forecasts unit shipments of digital cameras will begin to shrink this year for the first time, as penetration nears two-thirds of U.S. households. But as the camera market turns the corner, the channel can look to digital photo printers and frames to keep the register ringing. The evidence is in the research.