Retail Take-aways from Photoplus Expo
Incredible as it seems to those of us required to work trade show floors for business, some real people actually pay to stroll through carpeted convention halls...for fun. Case in point: Photoplus Expo (PPE), an annual conference for photographers of all levels, held at the Jacob Javits Center in Manhattan. About 27,000 photo pros and enthusiasts flooded PPE, crowding the Apple, Sony, Canon, Epson, Nikon, Olympus and Pentax booths, browsing 300 others, taking careful notes at tech-tip seminars and, of course, shooting everything that glistened.
Though the attendees skew pro and are more likely to drop big bucks on equipment than the average consumer, their interests and needs are often a predictor of the products and services imaging enthusiasts - especially the over two million Americans who now have their own D-SLRs - will be asking for next. Here are five potentially profitable trends spotted on the showfloor at the 2007 PPE.
1. They’re ready to buy alternative storage.