Digital Ripping Service Offered to Dealers
Demographic is an important consideration. Ready To Go's service, which can cost an approximately $300 for 300 CDs can performed for free by nearly any consumer with a PC. "Our target is someone age 35 to 55," says Tedesco. "Someone who has his or her collection sitting in a Sony Mega changer." He doesn't expect to necessarily capture the 19-year-old that just bought his first iPod. But he does see great potential for older consumers with larger who want to pay someone to catalog their music collection, because they do not have the time—Tedesco estimates it can take eight minutes per CD—or the patience. "It's as easy as dropping off the dry cleaning," says Tedesco, who explained the process only takes a few days for the customer.
Customers who opt for the service can obtain their collection three ways: on a portable player, an external or removable hard drive (which can be procured from Ready To Go, if need be) or on DVD. Ready To Go will encode music in just about any format the consumer desires—MP3, AAC (use by Apple), WMA, uncompressed formats, etc. —David Dritsas