Digital River Launches Optimization Program
Ecommerce provider Digital River announced last week that it has launched a Multi-Channel Optimization Program, which the company says "helps CE manufacturers maximize sales from product presale through liquidation by taking a multi-channel approach to online expansion, distribution and pricing."
“Gone are the days when your only option for refurbished, b-stock and end-of-life products was liquidation,” Tom Donnelly, Digital River’s president and chief operating officer, said as part of the announcement. “Our Multi-Channel Optimization program offers consumer electronics manufacturers an ideal way to re-channel their products based on where the product is in its lifecycle – and it accomplishes this without risking profits, channel harmony, brand control and their customer relationships.”
The program includes such features as where-to-buy, eBay, online warranty, intelligent multi-channel pricing and other solutions.