Consumer adoption of Internet and mobile services, fueled by more broadband connectivity, will jack up domestic spending on digital living services and products to nearly $300 billion by 2010, according to Parks Associates’ Digital Living 2006 Forecast study.
Current investment and developments in services, such as broadband access and television, as well as the shift to digital and IP delivery of communications and entertainment services, will spur new digital products and services, reported Kurt Scherf, vice president and principal analyst with Parks Associates.
Expect many of those new products to pass through national and regional retailers. Parks expects sales of media servers to grow 140%, with the number of connected entertainment solutions also increasing substantially. By 2010, more than 30 million households will have a network that bridges a variety of products and extends the entertainment experience to multiple rooms in the home. The reality is the digital phenomenon is happening now, creating new product and service opportunities for retailers of all sizes.