Industry Voices: Digital Signage Levels the Playing Field
Social media and customer contact tools have changed the rules of engagement for retailers and consumers.
The customer contact/relationship programs implemented by Walmart, Best Buy and other top retailers are effective at getting consumers into the store. But getting prospective customers in the store is less than half the challenge.
Small- to medium-sized retailers realize that one of Walmart's most powerful and effective selling tools during last year's holiday season was the way it used the Walmart Smart Network to deliver entertaining and informative video messages to shoppers in the store.