Industry Voices: Digital Signage Levels the Playing Field
More importantly for regional or widely dispersed stores, different sales messages can be sent to individual, city or regional stores to maintain the same image and sales proposition throughout each location. The leading signage solutions also support full, high-definition video, so consumers get the same high-quality images in the store as they do at home.
The key part of the solution is the presentation authoring and management software, which is bundled with the dedicated digital signage package. The authoring software allows almost anyone to easily create presentations without involving expensive programming and graphics specialists. The software lets the manager or marketing/communications team create playlists, and makes it easy for them to access and implement player features.
Merchandising managers can use simple tools and wizards that walk them through the presentation creation process. Zone templates and custom layout tools make it fast and easy for content authors to create eye-catching, response-driven displays without all of the graphics expertise usually required to configure coordinates and image sizes.