Industry Voices: Digital Signage Levels the Playing Field
These tools get the customer into the store. But that's only the beginning of the path-to-purchase. Research consistently shows that 50 percent of all purchase decisions are still made in the store. This is where the consumer is the most susceptible, the most open to receive product information that talks directly to them.The consumer is standing there waiting to be educated, informed and assisted to ensure they make the right buying decision.
It is at this moment that you are on an equal footing with Walmart. Success isn't measured by mass media marketing but in the retailer's or product manager's ability to deliver clear, concise, entertaining information to the consumer in the aisle.