Digital Signage Revolution
When it comes to advertising, retail outlets are no longer reliant upon traditional advertising means to lure consumers into their stores to buy their products. Digital imaging is redefining the in-store consumer shopping experience. Channel M is an out-of-home marketing and advertising company that focuses on the development of in-store networks and targeted broadcast-quality video content that enhances the in-store experience and engages customers.
Channel M specifically creates unique content for each of its partners, which helps differentiate the retailer from competitors by enhancing the store environment, educating consumers, impacting sales and driving incremental revenue for its retail partners such as GameStop, Blockbuster and Macy’s. Channel M’s network includes more than 20,000 locations, offering advertisers access to 7,000 locations with monthly total customer traffic of more than 100 million.
The company’s recent partnership with Marc Ecko Enterprises to develop ecko TV, an in-store and online entertainment network developed for the urban clothing and lifestyle brand by fashion designer Marc Ecko. The original content for the ecko TV network includes action sports, short interviews with bands, and stunts submitted by the Ecko community. In addition, the audience is encouraged to submit their own content for consideration to be featured in upcoming episodes. ecko TV represents a whole new channel for advertisers to reach a sometimes elusive youth market with considerable buying power.