Disney+ Enters the Streaming Media Game at $6.99 a Month
Last week, Disney announced it would be rolling out its very own streaming service in the U.S. on November 12. Disney+ will be available on a wide range of mobile and connected devices for $6.99 a month. The subscription will include content from Disney, Pixar, Marvel, Star Wars, and National Geographic. And while there will be nothing short of a laundry list of classics, Disney+ will also feature 25 original series and 10 original films to start.
“Disney+ marks a bold step forward in an exciting new era for our company—one in which consumers will have a direct connection to the incredible array of creative content that is The Walt Disney Company’s hallmark,” said Disney Chairman and CEO, Bob Iger. “We are confident that the combination of our unrivaled storytelling, beloved brands, iconic franchises, and cutting-edge technology will make Disney+ a standout in the marketplace, and deliver significant value for consumers and shareholders alike.”
Unlike Apple’s announcement of Apple TV+, Disney revealed much more detail into what consumers can expect from Disney+ in terms of price, content, and availability. Interestingly enough, both services are set to launch in the fall, though we still won't know which will come first until Apple reveals their go-live date. But to compare the content that will be available on Apple TV+ and Disney+ is a bit like trying to compare apples to oranges. Clearly we can expect Disney+ to include mostly family-friendly content while Apple TV+ could include just about anything which was evident through the variety of stars present at their event.
As the two newcomers compare to their predecessors, Apple TV+ seems to be among the ranks of Netflix and Amazon while Disney+ feels like it'll likely be more of an add-on, despite the stock market telling a bit of a different story (Disney shares went up 9 percent after the announcement while Netflix shares fell about 3.5 percent). It's not to say that multiple streaming services won't be able to coexist in U.S. households, but everyone seems to be anxious to see how Disney+ and Apple TV+ will shift the industry as a whole.