Disney Predicts Blu-ray to Overtake DVD by 2010
How soon will Blu-ray overtake standard DVD to become the top movie format? According to an executive with one of its backing movie studios, sooner than you think.
Blu-ray is “right on the verge of becoming really big in the U.S.,” Disney’s vice president of Blu-ray and DVD creative production, David Jessen, told Bloomberg News. He also predicted Blu-ray will “eclipse” DVD in two years.
Jessen attributed Blu-ray’s strength to its interactivity, as well as the huge amount of content about become available in the format.