MTI Gives Retailers a Lift
Joe’s Sports and Outdoors, an Oregon-based retailer with 26 stores in the Northwest, sells a lot of GPS systems and depth finders. But the company figured it could sell more if those devices were displayed in a way in which customers could hold them, test the features and access consistent product information that could answer questions and assist in the sale.
The company thought about building its own display system from scratch but decided it would make more sense to source the full solution from Merchandising Technology Inc. (MTI), which in the past had provided Joe’s with “high quality” displays for its audio products, said Stu Leinan, the company’s project manager.
“The presentation it provides is just great,” Leinan said of MTI’s Freedom display system, in which a retractable cable attaches to a handheld device or other product and provides power, security and connectivity to a display screen. “It puts the products right out there for the customer to see. People want to touch and feel and hold it and push the buttons.”