Sears makes plasma and other high-end A/V products a top priority
By David Dritsas
Recall that famous Philips' television advertisement of just a few years ago; a trio of hip teens carries a curiously thin object, which they place on the wall of a closet-sized, beachfront property. As they begin to watch an episode of Flipper, it is revealed that the object in question is actually a television, one only about three inches deep. The ad was hailed as a creative introduction for a landmark technology, but also chastised for targeting the wrong demographic. After all, with an average price tag of $15,000, plasma televisions weren't exactly the kind of product that would attract even a prosperous member of Generation Y.