DisplaySearch Reduces Shipment Outlook
Research firm DisplaySearch has reduced its global TV shipment outlook for the year by 3 percent, it announced early Wednesday. The forecast is now 252 million units worldwide.
The reason for the change was slow growth in developed countries, with North American TV shipments expected to grow just 2 percent this year, after rising 4 percent in 2010.
“With so many consumers having traded up from CRT to flat panel TVs in developed markets like North America, Europe and Japan, we’ve been anticipating slower growth in demand for 2011,” Paul Gagnon, Director of North America TV Research for DisplaySearch, said as part of the announcement. “Demand in emerging markets like China, Latin America, and India is continuing to grow strongly with a relatively low level of flat panel TV household penetration; this will more than offset slowdowns in developed regions.”