DisplaySearch this week "dramatically revised" its forecast for the market next year, determining that revenues for LCD TVs will actually fall year to year between 2008 and 2009, a first in the history of the technology.
According to the research firm's Quarterly Global TV Shipment and Forecast Report, the LCD market will fall to $64 billion worldwide next year, a drop of 16 percent of 2008 totals. DisplaySearch attributed this projection to reductions in projected price and shipping growth. The firm did predict, however, that revenues would rise again in 2010 and once again overtake current levels by 2011.
The firm added, in its announcement, that next year will mark "the most difficult year yet for the TV industry."