DisplaySearch yesterday released Q4’06 TV shipments and revenues by technology, brand, region, size and resolution for 53 different TV brands as part of its Quarterly Global TV Shipment and Forecast Report.
Global TV unit shipments grew 26% Q/Q in seasonally strong Q4, while declining 1% Y/Y to 57.6M. Due to a strong shift towards flat panel TVs, average TV prices fell just 1% Q/Q but increased 16% Y/Y to $534. LCD and PDP TV prices fell 21% and 29% Y/Y, respectively, which increased flat panel TV demand, boosting flat panel unit share from 19% in Q4’05 to 38% in Q4’06 and the flat panel revenue share from 57% in Q4’05 to 73% in Q4’06. As a result, TV revenues reached a new record high of $30.8B, up 24% Q/Q and 15% Y/Y.
By region, Europe had the fastest sequential growth, up 67% in shipments and 57% in revenues, after channel inventories were depleted in Q3’06. North America earned the highest Y/Y unit growth triggered by excessive Q3’06 sell-in leading to rapid price declines in large-sized flat panel TVs. China earned the highest Y/Y revenue growth.