Capitol Sales Offers Dealers a “Differentiator”
While manufacturers were well represented at Capitol Sales’ 13th annual Dealer and Technology Showcase this week, the St. Paul, Minn.-based distributor put a stronger focus than in the past on education to help its dealers improve business and increase their competitive edge in a tough economic environment.
“Product is essentially product, but business always evolves,” said Curt Hayes, Capitol Sales’ president and chief financial officer, referring to the nine or so different classes featured at the showcase. “We asked ourselves, ‘What can we do to help our dealers with their businesses?’ The education and training is our differentiator.”
The 75 different education tracts included classes on “Who’s Running Your Business?” Win Customers With a Superior Marketing Plan,” “Introduction to Small Business Accounting Software: Quickbooks,” and “Retirement Plan Solutions to Retain Employees.” (Go to our photo gallery for a slide show from the event.)