Roundtable:: More Than Distribution
Cornacchia: Bandwidth drains have taken a toll on both small and large retailers over the past few years. Requests for support and services vary across our customer base but include new-product training, technical certifications, SKU setup and marketing content, merchandising displays, customized advertising and marketing vehicles, custom logistics flexibility and marketing support accruals. Effectively, resources have been constrained across the channel, and our dealer partners recognize the significance of our contribution, and reward our support with loyalty.
Alifano: Some dealers have been asking for co-op marketing opportunities or participation in a marketing plan. We like to connect our retailers with manufacturers that can facilitate this process, making them aware of any advantageous programs and passing that benefit along. DS