Distributors Focus On New World Solutions
Eddie Lageyre, SED International: Merchandising. SED is focused on educating its dealer base with value-add solutions and capitalizing on success stories within the channel. It’s imperative in today’s competitive environment that dealers provide true value to their customers, and SED is leading the charge, partnering with each and every dealer to understand their individual markets and helping develop solutions tailored to their needs.
Brian Caruana, WYNIT: Merchandising is a critical component to helping our dealers differentiate their offerings in this competitive, ‘showroom’ environment. It’s a challenge for our retail and e-commerce partners, but helping them get a profitable additional line item on the order, or promoting a feature-rich solution, is more important than ever. At WYNIT we focus on having developing categories for our business units rather than just bringing in new lines, so in 2013, we are focused on helping our dealers bring an offer together that adds value for their customers.
Brian Swanke, CWR: We are continuing to find new categories that can enhance margin. Accessorizing the business is the key to profit these days.