Distributors Focus On New World Solutions
Swanke: Accessories are the category we’re focusing on to help yield margin. It seems that carrying a broad but shallow offering of accessories will help make our dealers successful and profitable. For example, phone cases are a competitive category and some say yield low margin. We have found this to be true on the top three popular phones, but if you stock every case for some of the obscure phones, there is money to be made, because these are not readily available at retail chains.
Halperin: Accessories. Dealers will gain the most profit margins from add-on products for TVs, tablets and phones like home-theater-in-a-box, headphones, cases, cables and mounts. Headphones are very hot right now.
Satoren: We like the home audio category right now, which includes soundbars and sound bases as well as traditional receivers and speaker configurations. The category is making a big comeback, as most thin TVs have all but ignored audio fidelity. It’s an easy pitch for a retail salesperson that truly fills a need and provides a great value proposition to consumers, maximizing the enjoyment of their new large-panel purchase. Frankly, it is a great place for a retailer to invest floor space, as most of these sales carry 30 percent margins or more. We carry many great brands like Pioneer, Yamaha, Onkyo, Atlantic Technology and Audio Source, as well as all the audio offerings from the TV brands that we carry.