Distributors Focus On New World Solutions
Today’s consumers come to stores armed with mobile devices, price lists, product reviews, family/friend recommendations and a handful (or driveful) of other information that has effectively turned the concept of an ‘assisted sale’ on its head. But in recent years distributors have helped retailers increase their close rates and maintain the viability of an assisted sales floor.
Each year, distributors examine and re-tool service suites for their retail clients, cementing their positions as indispensable cogs in the workings of a consumer electronics transaction. Here’s how some leading distributors are tweaking their programs and increasing their importance as invisible assisted-sale associates on the showroom floor.
Dealerscope: The biggest challenge dealers face is profitability. Specifically, what is the single most important thing you’re doing this year to help your dealers make more money than they did last year?