DMI Study Identifies High-Value Retail Target Audience, the “Mobile Reliant”
DMI describes itself as the world’s first end-to-end mobility company that helps businesses navigate the world of mobile enterprise solutions. On Wednesday, the company released the results of a study that it said will help their clients better understand how customers use their mobile devices when shopping and to predict future behavior.
The results, DMI said in a statement, uncovered current shopping behaviors, the most-desired features for the future, and the impact that those desired features could have on a retailer’s bottom line.
But most notably, DMI learned of a new audience not defined by traditional demographics. They’re calling that audience Mobile Reliant, or users who access their smartphones more frequently to shop. This group, they said, represents the “greatest opportunity to increase revenue via a focused mobile in-store strategy.”