Do the Demo The Demo Room
Tower Records' pilot plan for promoting SACD
By David Dritsas
Perhaps one of the biggest problems facing high-quality audio formats, like SACD and DVD-A, is the fact that a majority of consumers are unaware of them or haven't experienced them in order to appreciate them. A new music format can't sell itself sitting on a shelf and, just as some CE retailers are using theater rooms to demonstrate home theater, Tower Records has built a Super Audio CD (SACD) demo room in one of its newest locations.