Do the Demo XM Retail Rollout
For stores that do not opt for the antenna kit or are waiting to install it, XM is also going to provide a preview channel—channel one on the programming list—for both retail and consumer assurance. "Every XM radio will have one channel active when you pull it out of the box." Murphy said. Especially in the case of dealers who install head units, the consumer will know the retailer installed the radio correctly before he or she has the service activated.
Certainly retail floor space is precious, but Murphy says the retailers he has signed aren't worried. "They are making space," he said, mentioning that having the display opens up other possibilities."It's great opportunity for retailers to sell additional products," he said, citing the example that the offer of digital quality radio could prompt sales of better car speaker systems.