Do the Demo XM Retail Rollout
With satellite radio, the Demo is crucial.
By David Dritsas
Satellite Radio is brand new technology service that needs a compelling presentation to convince the customer to buy. XM is working with retailers to make sure it has the floor space it needs. XM's first two lead markets launch Sept. 12 in Dallas/Fort Worth and San Diego. The company will its launch in mid-October to the entire Southwest with national sales effort to begin in November.