Accessorize: Successful Change Means Survival
Do you have any change? During the Great Depression, that phrase had great significance. With unemployment at 20 percent and higher, a few cents meant the difference between eating that night or going hungry.
The people that you meet today who lived through the Depression can you tell you all about that. They seem permanently affected by that time period, scarred in some way. They are more conscious of waste, less likely to be extravagant and often puzzled when the younger generation throws money around. They seem to keep cars longer and show more interest in maintaining what is old rather than building something new. Depression-era people were actually changed personally by the width and breadth of the downturn.
Today, change is the order of the day for businesses all across the country. A business' successful adaptation to change can mean that its employees put food on the table. In good times, businesses could be stagnant, stubbornly refusing to change or adapt to market conditions. But in tough economic times, markets are cruel and unforgiving, and those businesses that don't embrace change often suffer. So the Depression-era mentality of maintaining what is old might actually be counterproductive in today's economy: today we just might need to tear things down and rebuild them for a new paradigm.