Brick and mortar aspirations for Jeff Bezos and his ecommerce giant are reportedly growing at an exponential rate—or they’re not, depending on which news websites you frequent. But the headline is one that will make any individual, whether they cover the retail industry or not, stop and think for a second: Amazon is, at the very least, interested in the idea of purchasing Target.
That idea was first uttered by influential tech analyst Gene Munster, who made the prediction in a blog post.
“Amazon believe’s [sic] the future of retail is a mix of mostly online and some offline,” Munster wrote. “Target is the ideal offline partner for Amazon for two reasons, shared demographic and manageable but comprehensive store count. As for the demographic, Target’s focus on moms is central to Amazon’s approach to win wallet share. … As for retail stores, Amazon’s acquisition of Whole Foods 470 stores along with testing of the Amazon Go retail concept is evidence that Amazon sees the future of retail as a combination of mostly online and some offline.”