Domestic Premium Headphone Market Passed $1 Billion in 2013
The U.S. market for premium headphones crossed the $1 billion mark for the first time last year and marked a 21 percent jump over the previous year, according to the The NPD Group’s Retail Tracking Service.
The overall stereo headphone market, meanwhile, grew to $2.3 billion. Meanwhile, consumers are connecting their headphones to more and more devices.
“Nearly two-thirds of headphone users exercise while using their headphones and that number increases to three-quarters when we look at the 18-34 year old segment,” said Ben Arnold, executive director, industry analyst at NPD. “From the growing digital fitness device market to ruggedized smartphones and sport headphones, fitness and exercise use-cases are a growing opportunity throughout the consumer electronics market.”