Attitudes: Don’t Be Marginalized
In its recent report titled “Deal-Seeking: Online vs. Offline,” Anthem Marketing Solutions found two key trends (see p. 34 for more in our special stats section) that mark a shift in the retail industry.
For items priced at $100 or more, brick-and-mortar retailers offered a greater price advantage than online e-tailers. That contrasts with what the company found in its fall 2010 and spring 2011 reports, which showed that class of products having a clear pricing advantage online.
The study also showed that e-tailers now have a slight price advantage with products in the $50-$100 range, something they didn’t have in the past. Anthem reports that the new findings suggest brick-and-mortar and online retailers “have taken similar approaches to counter perceived competitive threats: both channels are capitalizing on opportunities in new price tiers.”