Beats By Dr. Dre Gets Red Sox Edition
Monster Cable and rap legend Dr. Dre Monday have introduced a new version of the Beats by Dre headphones- featuring the insignia of Major League Baseball's Boston Red Sox.
The new product, announced for this week's opening of the baseball season, is the first Beats product created specifically for a sports franchise. Dr. Dre, music executive Jimmy Iovine and Head Monster Noel Lee introduced the product Sunday night at Fenway Park, for the Red Sox's season-opening game against the New York Yankees.
Prior to the game, Dre and Iovine talked about the new product live on ESPN, along wtih basketball superstar LeBron James.