Epson Builds a New Image
Just because you play chess like a champion doesn’t mean you’ll slay your opponents on a Scrabble board.
The same goes for name brands in electronics. It’s hard enough in this age of price-driven buying to build the foundation of a brand, let alone maintain the overall structure. And once that’s built, transferring that equity to another product type can be even more daunting.
Epson America, a strong name in the image capture and output category, seems to be managing this “image transfer” seamlessly into the residential front-projector market arena. The company has sold front projectors in both the commercial and educational markets for 15 years and has fielded residential front projectors through mass channels for a while. Now, with the debut of two 1080p models, the company is looking to enlarge its slice of the residential market at both the mass and custom-installation levels.