Mobile electronics reach a more diverse demographic
By Natalie Hope McDonald
Boys and their cars. The old assumption was that somehow young males were the only drivers interested in pimping their rides with the latest gear. But as more consumer electronics products are designed to lavish drivers with audio and video luxuries such as LCD screens, satellite radio and MP3 audio, it becomes apparent that the usual suspects are no longer the only buyers retailers are wooing. Thanks to buzz in the home electronics sector, drivers are now treating their vehicles as an extension of their homes.