Why Dealers Love Add-ons
“Accessory” is an umbrella term for much of—maybe most of—what retailers sell. They are necessary constituents that aid, enhance and provide functionality to CE products and appliances. Whatever the business, add-ons drive sales and equip consumers with power over their user experiences.
From speakers to TV mounts, Blu-ray players to refrigerator filters, new accessories come in all forms and for all elements of modern life. That’s why dealers are always broadening their accessories business to feed consumer demand and provide solutions for existing products. Because new technologies can be a long time coming, simple accessory enhancements become popular.
“As technological innovations in the camera industry have slowed down in recent years, we see customers less likely to replace existing equipment but very willing to purchase new items to enhance their user experience,” said Scott Farber, president of WB Hunt Co., doing business in New England as Hunt’s Photo & Video.
The camera industry is looking at success in camera lenses, particularly. According to Farber, customers of every user level are seeking a more enhanced experience with camera lenses, as opposed to past years’ consumer satisfaction with the standard lenses that come with the camera. Hunt’s’ current best-performing accessories brands are Tamron Lenses and The Promaster line of camera accessory products; 150-600mm VR Tamron Lenses are doing particularly well.
In addition to standard camera accessories, Hunt’s is now selling DJI drone helicopters. “Never thought in a million years that we could sell items like this,” Farber said. “But we are now!” In the next year, he said he expected GoPro Camera accessories to generate the most new accessories sales.
On the home appliance end, Mitchell Appliance in Georgia is providing healthy lifestyles to consumers, with filters and cleaners. “Almost all refrigerators now have filters,” says Vicky Mitchell, co-owner and vice president of Mitchell Appliance. “People are more conscious of healthy lifestyles; they buy
bottled water, so at home everyone wants filtered water. And by having filtered water
in the appliance it is healthy, convenient
The summer months promise booming business for these accessories. According to Mitchell, people drink more water on an average summer day, but special occasions such as the Fourth of July, Labor Day, family gatherings and sports activities equal more water—and subsequently, more filter sales.
Mitchell’s current best-selling brands
include GE, Electrolux and Whirlpool.
Mitchell says consumers are always after
new accessories “for cleaning, sanitizing, refreshing and protecting the product to enhance beauty and appearance along with longevity and dependability.”
An unusual sell for the company has
been RADA Cutlery, which “goes along with cooking products in the kitchen,” according to Mitchell.