Drone Racing League is Serious Business, Seriously
Who else was channel surfing on Sunday afternoon, only to stumble across the a bunch of Formula 1-sounding colorful robots flying through Hard Rock Stadium in Miami? What we were witnessing was the start of the 2019 Drone Racing League Allianz World Championship Season, which was broadcast on NBC, NBC Sports, and—for the first time—Twitter. There, 12 pilots took to the skies and neon-lit corridors of Hard Rock Stadium, racing DRL’s new Racer4 drone at speeds of up to 90 miles per hour.
"Over the last three years, the number one request we got from fans was to bring DRL to an always-on digital platform,” DRL CEO & Founder Nicholas Horbaczewski said in a statement announcing the Twitter partnership. “And now, by merging the Sport of the Future with the future of broadcast, we'll give millions of fans the opportunity to watch DRL season races and video-game-like sports content anytime, anywhere—all while authentically engaging our integrated partners on an array of mediums across the planet."
The event on August 11 kicked off the fourth full season of competition for the DRL. Over the next few months, racers will make stops in Cincinnati, Miami again, Minneapolis, and Phoenix.