DropLabs Introduces First-of-its-kind Vibrating Sneaker
Former Beats by Dre CEO, Susan Paley, is leading a movement to combine audio and footwear. Her company, DropLabs, has just introduced the EP 01 Bluetooth sneakers with SonicSensory technology that “harnesses the energy of sound.” Everything from music, to movies, games, and more can be enhanced with vibrations that sync with the sound in your ears. To make the experience even more immersive, the sneakers provide directional vibrations, meaning noise that comes from the right will buzz the right foot, and vice versa.
The first-of-its kind sneaker provides six hours of battery life but is comfortable and practical enough to be worn all day. Users can control their EP 01s with their iOS or Android device and their favorite pair of headphones. DropLabs also offers an optional gaming package for the EP 01 that allows users to jack-in directly to the audio source for a low-latency connection.
The idea for the EP 01s grew out of music industry vet, Brock Seiler, who wanted to recreate the all-over sensation of a recording studio. During one particular session, Seiler was standing in a side room as a band was recording a song. He couldn’t deny the connection he felt in his feet as they played, and he wanted to create a way for people to experience that in their everyday lives. In doing so, he also gave the deaf and hard of hearing community a way to connect to their audio like never before.
Antoine Hunter, Advisory Board Member for DropLabs, had this to say:
As a professional Deaf dancer, director, and choreographer, I've been connected with music my whole life through the feeling of sound. Before I met Susan and the DropLabs team, I would blast my music through my speakers so that I could capture the vibrations with my body and commit them to memory to guide my movements. With DropLabs, I'm no longer tied to my speakers. The EP 01 has given me the power to go anywhere and feel the beat in my feet, up through my brain and deep into my soul and spirit. This product is truly reimagining the possibilities for how we interact with and hear sound—not just for the Deaf community, but for the world.
The black athletic sneakers are available for pre-order now for $549 in sizes for both men and women. DropLabs says the EP 01 sneakers will ship in mid-December—just in time for the holidays.