As we predicted in our recently released Q2 2017 DS Index white paper, the confidence level for the consumer electronics retailer continues its downward trend. Heading into August, we’ve reached another new low for the DS Index, with a total score of 167.9, down nearly 10 points from the previous month.
This is the fourth straight month that the DS Index score declined.
In July, we highlighted how independent stores were the drag on overall CE retailer confidence. While their confidence level did decline month-over-month, it was actually the big box retailer that saw the most dramatic decrease in overall confidence for August. Last month, big box stores lead the way in the brick-and-mortar space with a confidence score of 198.33; for August, though, their score dropped nearly 40 points to 159.5. Regional chains remained flat with a confidence score of 189.5, up 0.05 points from July. Independents decreased slightly, dropping to 154.27 from 161.12.