One month after bottoming out, the DS Index found that CE retailers’ confidence has rebounded to close out the first quarter of 2017. Heading into March, the latest DS Index survey produced an overall confidence score of 196.92, the second-highest score in the survey’s five-month history.
The overall confidence score itself hasn’t been trending in one direction or another, but the survey itself has had a trend of spiking up and down over the last three months, showing just how uncertain CE retailers are and how volatile the retail market is right now. The cause of such volatility appears to stem from a number of themes that we’ve noticed throughout our time conducting this research: uncertain weather, uncertain politics and economy, and Amazon.
“The current state of America with all the protests—Americans are very in tune with who sells what product and where, as well as what, the company itself has a history of doing,” one retailer said, regarding the role of politics in retail. “People are more focused on politics than shopping right now.”