DS Index: February Confidence Bottoms Out; Retailers Cite Weather, Economic Uncertainty
A month after hitting an all-time-high, retailers’ confidence plummeted in the latest Dealerscope CE Retail Confidence Index. The overall score heading into February came in at 188.14, a 15-point decline from the previous month and the lowest score in the survey’s brief four-month history. Retailers throughout the country cited concerns over the weather in the harsh winter months and economic uncertainty as their biggest challenges heading into February.
Without factoring in the other elements of the RCI formula, retailers’ confidence on a scale of 1-10, with 10 being extremely confident, was a 6.74—the lowest score out of the four confidence survey’s conducted by Dealerscope.
“Confidence level is positive, yet the national unease is palpable,” one retailer said. “Given another 60 days, and warmer weather coming, I should be able to remain confident.”