But attitudes are changing. At the recent Brand Source/HES show, I sat in on a packed session that gave retailers advice on how to use Google and other search engines to their advantage. The buying group has even started a low-cost program that will help retailers show up faster on Google (and soon, Yahoo). It was great to see retailers of all ages paying close attention, and with interest.
It’s true, a Web site is not simple matter, but at the same time it can tell your story hundreds of times better than a single ad. So, if you haven’t thought about your Web strategy in a while, or not at all, take some time to do it. Don’t spend an afternoon approving a yellow pages ad.