Audio is a fair-weather friend to retailers these days—it doesn’t always sell as successfully as dealers would like. The root causes for this are found in the attitudes that general consumers have about the category.
And the best way to find out what those attitudes are is to ask them directly. The Consumer Electronics Association (CEA) recently conducted a survey of consumers on their audio buying habits. They asked questions not on just what they buy, but how they shop, where they shop and why, how they research information on products, who they trust and what features they consider important. Some answers are predictable, others are not. But it’s up to retailers to keep on eye on where the consumer trend is heading, so as not to get stuck in the audio doldrums.
Sales to dealers of select video products
Week 13 ending 3/31/06 Month to date (5 weeks) Year to date (13 weeks)