DS0906 Beyond White
Retail Advice: Vendor Sponsored Postcards
Bill Brennan of Foremost Appliances in Chantilly, Va., recently shared with NARDA a great and very cost-effective way to get the word out about your special programs or upcoming events: oversize advertising postcards funded by your vendors.
Working with a graphic designer, Brennan developed and mailed postcards to 3,000 home developers in his area. The cost, which was just under $2,000, was paid by the vendor whose product was featured, AGA.