Buying Group for Mobile Electronics Launches
In Car Experts (ICE) announces its launch, claiming to be the first buying group dedicated to mobile electronics. In addition to enhanced vendor programs, ICE will focus on retailing best practices, vendor relations, national consumer marketing programs, installation and sales practices. ICE hopes to be of further use to its members via www.incarexperts.com, which will allow for real time communication and information exchange. Although other attempts have been made to create a buying group for this market, none have been successful.
ICE is composed of, in part, Executive Director Rob Elliot, founder of Sound Waves; Director of Vendor Relations David Schwartz, a manufacturer’s rep for 22 years; Advisor Richard Glikes, executive director of the Home Theater Specialists of America; and Boardmember Michael Stephens, director of Car Audio Masters.