A steady decrease in the cost of high-speed service is credited, in part, for the change. Prices are down $1.99 since 2004 to $42.13 for the average cost of a high-speed connection. Steve Kirkeby, executive director of telecommunications and technology research at J.D. Power and Associates, cites another possible reason for the shift, “Although high-speed Internet service is still considerably more expensive than dial-up, bundling high-speed with other products, such as telephone and video service, has made it an increasingly attractive option for many customers.”
LG Opens Up to Web Sales
After years of not allowing the sale of its products over the Internet, LG Electronics USA changes its e-commerce policy. In a letter to LG’s partners, now former Vice President Robert Perry announces the change. “Based on this brand growth as well as the continued growth of Internet sales by other leading brands of consumer electronics, we have decided to carefully allow Internet sales of a limited assortment of LG branded consumer electronics, effective September 15, 2006,” Perry writes in the letter.