LG, Sharp Announce LCD Prices
Following suit with what is one of the sharpest trends in 2006, LG and Sharp announce that overproduction and cost reductions will cause LCD prices to fall by 20 to 30 percent by 2007. At the IFA Consumer Electronics show in Berlin, head of global marketing for LG’s display division Young Chan Kim told reporters, “Last year we saw about 30 percent of price reductions for plasma and a little bit more for LCD. Next year, in 2007, we expect about the same.”
Sharp President Katsuhiko Machido placed the number closer to 20 percent in an interview with Reuters, adding, “But for full-specification, high-resolution sets—due to limited supply compared with demand—we don’t see that big a drop.” He also indicated that the price gap between 42-inch plasma and LCD sets was closing. A prediction that, by fall, comes true.