DSI Announces Sales Reorganization

DSI Systems announced earlier this month that it has reorganized into two separate business groups: one for consumer electronics and the other for DirecTV and Wild Blue.

The company's senior vice president of consumer electronics, Jerry Satoren, will run the CE group and report to President Doug Robison, who will oversee both groups and "put more of his day-to-day focus" on the DirecTV/Wild Blue side, the company said.

In addition, DSI named a trio of regional sales VPs for the CE side: Jerry Dreyer (West), Tracy Locke (Central), and Bill Hale (East), while Mike Moore and Pete Lago will split the country as regional sales VPs on the DirecTV/Wild Blue side, where Mike Hensel remains vice president of merchandising.