DSI’s Satoren Talks Categories, Trends
Jerry Satoren, DSI Systems’ executive vice president, Consumer Electronics, provided Dealerscope with his market insights, just after the company’s June-held annual dealer Expo.
Dealerscope: What product categories are hottest for you now, and are drawing the most dealer interest – and why?
Jerry Satoren, DSI: For DSI, it is clearly large-panel TVs, 60-inch and larger. The current price-points of these screen sizes have created a very robust consumer demand. The vast majority of our dealers have selling floors and these large panels are usually the main TV in the home, which more often than not requires a demonstration, provides a bigger ticket, and a more receptive consumer regarding add-ons. Further, the likelihood of delivery and installation goes up with TVs of this size. Our dealers have done very, very well over the past 12 months. The other hot category continues to be in the streaming audio space. Whether it is wireless audio for video or mobile device streaming, the consumer’s appetite is healthy for more convenient and user-friendly options.